consumer motivation
英 [kənˈsjuːmə(r) ˌməʊtɪˈveɪʃn]
美 [kənˈsuːmər ˌmoʊtɪˈveɪʃn]
消费（者）动机
双语例句
- According to my ongoing consumer research in this area, it is self-reward that lies behind consumer motivation in this area.
据笔者对这一领域消费者的持续调查显示，自我奖赏是这一消费的潜在动机。 - Aimed at the consumer's needs and desire, advertisement may be regarded as the stimulation of consumer enthusiasm, the motivation of latent consumer consciousness, finally to promote the marketing dissemination of the purchase motion.
摘要广告可以看成是针对消费者的需要和欲望，刺激消费热情、调动潜在消费意识，最终促成购买行动的营销传播活动。 - This essay involves the study of consumer affect experience and its psychology analysis including motivation, personality, attitude, communication, satisfaction and loyalty.
本文从动机、个性、态度、沟通、决策、满意与忠诚这几个方面对消费者的情感体验进行了心理分析。 - The Research on the Impact of Emotional Wake-up Model on the White Collar Women Workers 'Consumer Motivation
情绪唤醒对白领女性消费动机的影响研究 - Crowd sport consumer motivation is consistency, the consumer motivation of the differ age stress difference;
其体育消费动机体现出趋同性，各年龄段的侧重点不同； - As an alternative paradigm, qualitative research can do consumer insight and explore the need and motivation of consumers better than quantitative research.
而且定量研究对于了解消费者的深层动机、真实想法还有欠缺，这就需要用定性研究的方法进行消费者洞察。 - An Investigation and Analysis of the Consumer Motivation of Home Court Spectators for Women's Volleyball Match in Henan
河南女排主场观众消费动机的调查与分析 - Thus, there is a logical path underlying the change of the institutional arrangements regarding consumer lives and labor motivation, and this path is closely related to the change of the state's legitimacy resources.
从国家所拥有的合法性资源的消长变化趋势，不难辨认出国家在居民消费生活和劳动激励上的制度安排的逻辑轨迹。 - For example, study of consumption psychology focuses its attention on the consumer's individual factors which may affect the consumer's demand motivation and the real consumption behavior, and such researches are located in the paradigm of marketing.
比如，消费心理学注重消费者个体因素对消费的需求动机和实际消费行为的影响，并且置自身于市场营销学的研究框架之内； - The aspects of sports lottery consumers& sex, age, occupation and other characteristics, consumer motivation, consumer behavior has become an important factor to affect the sports lottery sales.
福彩和私彩是一个影响因素，体育彩票消费者方面&消费者的性别、年龄、职业等特征，消费者的消费动机、消费行为等方面成为影响体育彩票销量的一个重要因素。 - The author from the angle of consumption behavior, discuss Chinese crystal consumptive main body, object, motivation, influence factors and other factors on crystal consumption effects, focusing on the crystal factors influencing consumption and consumer motivation.
作者从消费行为的角度，探讨中国水晶消费的主体、对象、影响因素、动机等因素对水晶消费的影响，重点探讨水晶消费的影响因素和消费者动机。 - Among them, the consumer is characterized by external factors affecting the main factor. The internal factors include consumer demand, consumer motivation and consumer preferences.
其中，消费者特征是影响外在因素的主要因子；内在因素包括，消费需求、消费动机、消费偏好。 - Domestic and foreign scholars studied much less about the reasons behind the high consumption of marriage, such as the construction of identity, the purpose of consumption marriage, marriage consumer motivation.
国内外学者对农民进行结婚高消费的背后原因，如身份的建构、结婚消费的目的、结婚消费的动机等的研究较少。 - The fourth chapter analyzed the outdoor sports consumption theory, including outdoor consumer demand theory, motivation theory and behavioral theory. The most important, it emphatically introduced the influencing factors, providing view for the next argument.
第四章对户外消费理论进行了概述。主要针对户外消费需求理论、动机理论、行为理论以及影响因素做了介绍，为下一步微观、宏观实证分析提供依据和观点。 - If the tourists and personal disposable income and leisure time allowed under the conditions, consumer motivation can produce consumer behavior.
如果在旅游者的个人可支配收入和闲暇时间允许的条件下，消费动机可产生消费行为。 - Respectively, sorting out the undergraduates in different gender, different grades of students groups to consume, analysis of different consumer groups psychological motivation and consumption patterns from. ( 3) interviews.
从消费版块中的留言及所发的帖子中，分别整理出本科生不同性别、不同年级的学生群体的消费倾向，从中分析他们的消费心理动机及消费模式。（3）访谈法。 - Based on consumer behavior affect the internal factors of motivation, information access, consumer sentiment and the process of personality theory, the demand for this paper, layered strategy, the strategy to use the situation to situation individuality inviting fashion strategy and tactics.
基于影响消费者行为的内在因素中的动机、信息获得、情感过程和消费者个性理论，本文提出了需求分层策略、借用形势策略、以情动心策略和时尚个性策略。 - Mankind has entered the experience economy era, the traditional mass tourism products have been difficult stirred tourists consumer motivation, and visitors to enjoy the scenery at the same time, pay more attention to understand the local culture and customs.
人类已步入体验经济时代，传统大众观光旅游产品已很难满足旅游者的消费需求，游客在欣赏风景的同时，更注重参与性和体验当地的文化、风情。 - Tourism consumption behavior throughout the process of travelling. From consumer demand, consumer motivation to purchase decisions, and then to the realization of the purchase, tourism consumers have to experience a step from psychological one to behavior process, this is consumption behavior process.
旅游消费行为贯穿在旅游者的旅游过程中，同时，游客从消费需求、消费动机到购买决策、再到购买的实现要经过一个由心理到行为的转换过程，这便是旅游消费行为过程。 - Then, there is a research on receiving process of product placement, including information awareness, emotional experience, the formation of consumer motivation and buying behavior implementation.
本文进而从知晓信息、情感体验、形成消费动机、实施购买行为四个方面研究了内置广告的接受的过程；并以广告接收效果的AIDMA理论为依据，进行了实证研究。 - In addition, the article also examines the green consumer motivation, consumer attitudes, consumer habits and consumption of content, try showing a current city residents overall condition of green consumption.
此外，文章还考察了绿色消费者的消费观念、消费动机、消费习惯和消费内容，力图呈现出当前城市居民绿色消费的一般状况。 - Especially because of Chengdu has always been a strong leisure consumer culture, rural tourism as an important leisure activity, must less to the Chengdu tourism and leisure consumption patterns are bound to strong rural tourism consumer motivation.
因成都历来有比较浓厚的休闲消费文化氛围，乡村旅游作为重要的休闲方式，也必不可少地成为成都人旅游休闲消费形式，所以乡村旅游消费动机也必然较强。 - First, the concept of consumer motivation, that tourists consumer motivation by induction is a kind of mental activity, when psychological tension of a tourism consumption object, and consumption motivation.
一是在消费动机概念方面，本文通过归纳后认为旅游者的消费动机是一种心理活动，当对某一个旅游消费对象产生心理紧张情绪时，形成消费动机。 - First, under the environment of network consumer behavior analysis, From the network consumer characteristics, Analysis of network consumer motivation and consumer decision making process, Established a network of consumer decision-making behavior model, Access to a network bank of consumer demand changes.
首先对网络环境下消费者行为进行分析，从网络消费者的特点出发，分析网络消费者的消费动机和消费决策过程，建立了网络消费者消费决策行为模型，获得了网络银行消费者需求的变化情况。 - With the increasing competitive of tourism industry and tourists consumer motivation are more and more mature, the brand of tourism enterprises become increasing evidently.
随着旅游业竞争日益激烈和游客消费心理不断成熟，旅游企业的品牌效应越来越明显。